From Activity to Impact. Finally Measured.
Demand generation effectiveness module connects your BTL, demo, and campaign efforts to real-world outcomes — tracking what actually converts in the field.
You're Spending in the Field. But Are You Seeing Returns?
Demand generation effectiveness module helps you stop guessing and start optimizing — by capturing what worked, where, and why.
Field Marketing Challenges That Cost You Money
This module addresses the critical gaps in your demand generation measurement.
No Visibility into DG Outcomes
Demo events, farmer meets, and sampling often go untracked or are reported manually.
No Link Between Activity and Sales
Even if events happen, brands can't tie field spend to actual conversions.
Lack of Location-Based Analysis
It's hard to know which region, crop zone, or rep is delivering the best ROI.
No Campaign Learning or Iteration
Without structured data, future DG efforts repeat past mistakes — wasting budget.
Capture Every Activity. Measure Every Metric. Prove Every Outcome.
This Module tracks demand generation from execution to impact — tying field events to product verification and loyalty behaviors.
Event/Activity Logging by Field Teams
Capture event type, dealer involved, region, crop, and products sampled — with geo-tag and photo.
Farmer & Partner Participation
Demand generation effectiveness module enables scan-based check-ins, surveys, or reward triggers to track touchpoints and conversions.
Outcome Tracking via Product Scans
Post-event scans by farmers validate uptake — linked to DG campaign ID.
Campaign-Level ROI Dashboards
See region-, SKU-, and rep-wise conversion rates and budget impact.
Integrated with Loyalty & Field Apps
Sync with Zint (for rewarding participation) and Zerve (for rep attribution).
Plan Campaign
Define objectives, target regions, and success metrics.
Execute Events
Run demos, farmer meets, and field activities with tracking.
Track Conversions
Monitor product scans and purchases linked to campaigns.
Analyze ROI
Measure impact and optimize future campaigns.
It works on all smartphones
Our platform is web-based and lightweight — optimized for seamless access on any smartphone, no app download required.
Real-time reporting from field
Instant visibility into events as they happen.
Tag campaigns by multiple factors
Organize by SKU, season, region, or crop type.
Rich media capture
Support for photo, video, and voice logs.
Post-event follow-up journeys
Integrated with other modules for engagement.
Comprehensive ROI metrics
Cost per conversion, participation rates, and more.
Top performer identification
Identify your most effective reps and regions.